What is Home Staging?

"Home Staging is using limited funds, practical creativity and extraordinary expertise to professionally prepare a home to sell so that it becomes infinitely more attractive to potential buyers, sells quickly and for more money while in turn becoming a small investment of the home seller in the near future greater home sale earnings it retrieves. “

Home staging is the preparation of a home to sell by a professional who specializes in this form of decorating.  Many definitions you have seen no doubt stop after the word “sell” and that is part of the big misconception and devaluation of home staging. Professional home stagers or staging companies have the time and can objectively view the home as a product and highlight its assets while downplaying its flaws. The home seller usually cannot view their home objectively, while many successful Realtors do not have the time or resources needed when staging a home for sale.

For many home sellers and Real Estate Agents the concept of "professional home staging" is being increasingly recognized and used to effectively package and market a home in the marketplace. Some Realtors and home sellers will say that they have already “staged” their homes only to find that they will be lowering their price within the month. There is a vast difference between a home that was simply de-cluttered and cleaned and one that was professionally staged! Creating the “model home” look is not easily achieved without the help of someone who does this everyday for a living.

Regardless of home location or price, all homes can benefit from staging.  Here are a few reasons to give us a call:

* Marketing your home is different from how you live in your home.

* As a seller, evaluating your home objectively can be difficult.  We will provide you an action plan to either do the work yourself or use our resources to get your home ready.

* Staged homes usually sell in a shorter time than non-staged homes and often for more money than the competition.

* Studies have shown that only 10% of buyers can see the "potential" in a home.  Professional staging can help reach the other 90%.